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Raising awareness for Friends Against Scams

As part of last week’s Safeguarding Awareness For Everyone (SAFE) week, a major regional safeguarding campaign that aims to raise awareness about protecting vulnerable people from abuse and harm, we focused on raising understanding about Friends Against Scams.

Friends Against Scams is a National Trading Standards initiative, which aims to protect and prevent people from becoming victims of scams by empowering them to take a stand against scams. Such scams include credit card scams, bank fraud and falling victim illegal loan sharks.

We organised an awareness stand at both Manor Walks shopping centre in Cramlington and the Oxford Centre in Longbenton where we spoke to people about scam awareness and the importance of staying vigilant. Both homes also held coffee mornings, selling purple themed cookies and cake as part of their awareness raising efforts.

Loraine Brunton, our General Manager, said: “It’s so worrying and upsetting that falling victim to scams is pretty commonplace. Even more disturbing is the fact that over half of people over 65 have been targeted by scams.

“We talked to lots of different people, of all backgrounds, ages and gender, and either they had fallen prey to a scammer, or someone had attempted to scam them, or they knew someone who had been scammed and cheated out of a lot of money.”

Both stands had great displays and staff handed out various information leaflets on how to avoid being scammed, and details about the warning signs to be aware of.

Loraine added: “The main aim of our stand and presence was to explain the different ways in which people can trick you into deceitfully handing over personal details which will enable them to financially gain at your expense.

“We also explained where people can seek help if they have fallen victim to a scam as well as how to support someone in the aftermath of this horrible, personally invasive crime.

“I just wanted to say a big thank you to the team who really got involved in the day, as well as organising the coffee mornings and wearing purple, to raise awareness for this very important cause.”


What people are saying

  • "I am very pleased with how my mother has settled in and generally how supportive and caring the staff are. This has given us peace of mind knowing that she is safe & well looked after. Thank you."

  • "Our mum has been a resident at Cramlington House for over a year and we have nothing but praise for the friendly, approachable staff and management. We always feel like part of an extended family and when we visit nothing is too much bother. We are completely happy with the standard of care, support and understanding we all receive as a family."

  • "From the first day, I knew it was the place for my mum. Clean, friendly staff, lovely environment! My mum would not get the opportunity to do the activities she is experiencing if she was not in Cramlington House. It is home from home and we can visit anytime. I can't say enough of how great Cramlington House is. "

  • "This is an absolutely superb care facility. The staff say that this is the home of the residents, in which they work - and they evidence that philosophy every day. In the last months of our mother's long life, we took comfort form the fact that she was safe and secure, being well-fed and looked after. The entire care team are brilliant. "

  • "All the staff at West Farm have provided such wonderful care, compassion and support to my auntie. We both feel incredibly lucky to have found West Farm, it’s been the perfect home for my auntie. I can honestly say, hand on heart, every aspect of the care provided by each member of staff at West Farm has been outstanding."