Craig Healthcare Facebook Craig Healthcare Twitter

Cramlington House 01670 591 930
West Farm Care Centre 0191 218 9626
Holywell House Care Centre 0191 270 4549


Become a Dignity Champion!


As part of our Dignity Day efforts, we are looking for Dignity Champions who feel passionate about dignity in care and motivated in raising awareness of the importance of dignity and why it’s a basic human right for those living in residential and dementia care.

A Dignity Champion will raise the profile of dignity at Cramlington House and West Farm and will be focused on educating everyone – from staff, relatives and visitors – about person centred care, with dignity at the heart of each care initiative and activity. They will provide a role model to others too, pledging to challenge poor care and make positive changes to provide better care where relevant.

Loraine Brunton, General Manager at Craig Healthcare, said: “We’re hoping to recruit several Dignity Champions to ensure dignity and the meaning of it is consistently highlighted and all those involved in care are continually educated and informed about the role and importance of dignity in care. It’s all about taking small steps in making sure that we, as a care provider, safeguard our residents and ensure they are treated with the utmost respect and dignity 24/7 by all members of staff and those associated with the provision of their care.”

Our Dignity Champions will be proactive in providing positive or negative feedback in terms of the care our residents receive. They will also take the time to listen and understand the views and experiences of carers, residents and their families. Speaking up about dignity for the greater good – that will raise standards of care – is vital so if this all sounds something that you, a friend, a family member or colleague might be keen to do and get involved in, please let us know!

For more information about becoming a Dignity Champion, please contact Emma Jones on 01670 591 930 or

What people are saying

  • "I am very pleased with how my mother has settled in and generally how supportive and caring the staff are. This has given us peace of mind knowing that she is safe & well looked after. Thank you."

  • "Our mum has been a resident at Cramlington House for over a year and we have nothing but praise for the friendly, approachable staff and management. We always feel like part of an extended family and when we visit nothing is too much bother. We are completely happy with the standard of care, support and understanding we all receive as a family."

  • "From the first day, I knew it was the place for my mum. Clean, friendly staff, lovely environment! My mum would not get the opportunity to do the activities she is experiencing if she was not in Cramlington House. It is home from home and we can visit anytime. I can't say enough of how great Cramlington House is. "

  • "This is an absolutely superb care facility. The staff say that this is the home of the residents, in which they work - and they evidence that philosophy every day. In the last months of our mother's long life, we took comfort form the fact that she was safe and secure, being well-fed and looked after. The entire care team are brilliant. "

  • "All the staff at West Farm have provided such wonderful care, compassion and support to my auntie. We both feel incredibly lucky to have found West Farm, it’s been the perfect home for my auntie. I can honestly say, hand on heart, every aspect of the care provided by each member of staff at West Farm has been outstanding."